2 Weeks (Apr 2016)
Team & Role
I worked alongside with another teammate. My role was the UX Designer with additional focus on UI & Visual Design
This is an assignment I did for an online course in 2016. Nextdoor, a social network for neighbors, needs a way to increase user and community engagements. They want to experiment a program called the Speaker Series, a service that allows a community member to open up their homes to host talks by thought leaders.
USER GOALS AND NEEDS
Social Needs vs Lack of Resources!
Preliminary survey shows that users are willing to host talks at home but worry that guests won't have a good time given the lack of time, resources and knowledge of hosting.
To better understand how to help hosts, we conducted 6 user interviews:
Then, we used Affinity Mapping to synthesize data,
and we found 3 main painpoints & motivations:
Forming deeper connection with neighbors over shared interest is the main motivation for hosting a community event at home.
People have trouble managing logistics of hosting community events.
People have anxiety over how to provide a delightful experience for guests.
Based on our synthesis, we created 2 personas -- Young future thought leader & Busy Working Professional, -- and
a Journey Map:
Our solution was to create a flow on the app that allows users to enjoy the intellectual exchange with thought leaders and neighbors without feeling anxious about the hosting itself.
We broke down the experience into 3 parts - Pre-talk; During-talk; Post-talk
1. Search for Speakers based on Interests.
Research showed that interesting topic was the main reason for people to either host or attend a talk at home. Therefore, we designed the UI that allows users to search for a speaker by theme.
2. Event Creation Flow Designed to Address Users' Concerns.
3. Pre-event Management Flow for Users to Keep Track of Updates and Action Items Before the Talk
DURING & POST-TALK
4. Event Management UI During the Talk For Host to Stay Organized.
These are several future steps that Nextdoor can take to improve users’ experience even further:
1. New service - Dine with a thought leader
2. Research on attendees - We believe more research on the attendees will definitely increase the overall experience of Nextdoor’s Speaker Series.